LAND ROVER : HIBERNOT : EVENING STANDARD COVER WRAP
This full cover wrap of the major publication, visible across all of London, consists of a typographical, geographical matrix of Winter calls to action. Based on almost 100 seperate areas and locations within Greater London. Elements are geographically as correct to each other as feasible, and are locked down to strict grid layout and balanced with an even spread of colour tones. This represents a departure from the more photographic, product based route usually adopted by the automotive giant, into fresher and more illustrative territory. Fun. Fun. Fun.