Yet another huge campaign encompassing brand development and roll-out across print and digital OOH, station dominations and press. This time with a focus on connectivity BT provides through key services. Subtle lighting treatments were used for models with direction for a dedicated photoshoot and creative retouching for both static and motion formats.
Credits; Agency: Saatchi & Saatchi. Creative Directors: Ben Beasley, Jon Lefley. Producer: Jeremy Sharman. Associate Design Director: Nick Roberts. Designers: Emmet O'Shea, Simone Hutsch. Motion Creative Director: Jay De Silva. Motion Designers: Marco Balducci and the motion team.