PACK DESIGN & ARTWORK
Creative retouching, design and packaging artwork for this luxury beauty brand's 2019 promotional gift campaign. A versatile suite of key visuals and imagery was created for use across packaging and POS solutions through to digital and social media, including GIF animation frames. Design visuals for three inital concepts across all four packs were presented as part of a wider creative deck, then once a route was chosen packs were visualised through several stages of development before serving as a creative guide for the final photoshoot. Art direction was provided for retouching of the shoot images before the flat pack artwork was finally produced.