JAGUAR : YOUR TURN
Versatile image assets with the desired graphical feel were generated for the brand's multi-platform digital campaign, in which customers are invited to explore and test drive the new F-TYPE. Convertible hero imagery was retouched with a full sequence of frames for the door opening animation to work across multiple digital assets. Print and digital roll-out includes; 300x600 animated banner, pushdown banner, iPad MPU ad, Blippar interactive ad, Shazam takeover, TopGear.com takeover, global DM fold-out leaflet. Also shown here is the door sequence movie and a look at the campaign film itself.