MULLINER : BRAND STRATEGY : PHASE II
We were commissioned to execute a study for Mulliner – the bespoke arm of Bentley Motors. Mulliner deal in high-end luxury implementation of bespoke spec vehicles for the primary customer. This presentation is the second part of a strategy exploring brand element development and application across Bentley Mulliner collateral. Mulliner are at present rolling out key concepts from this work throughout their offering.