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Nikes' campaign highlighting innovative and technical kit features across international football for the new season. Intro created high-level detailed image guides to give comprehensive design direction on composition, form, colour and tone. Pleased to have contributed design direction to this incredible project. Nike Art Director: Wai Lau. Nike Senior Designer: Paul Hutcheson. Creative Agency: Intro. Creative Director: Julian Gibbs. Production: Reuben Armstrong & Jason Devine. Design: Machindo / Intro Team Retouching: Happy Finish.